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The Truth About The Publishing Business You Must Invest In Book Reviews How To Turn One Book Into A Fulltime Income
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The Value
Of An E-mail List
In my Publishing4Profit seminars I always urge self-publishers to
maintain an e-mail list of their friends, customers, stores that carry
their books, websites that carry their books, and anyone else who is a
potential buyer. Contacting this list should be your first step in
marketing a new title. These people know you, know your work, and have
already demonstrated an interest in what you produce.
The afternoon I received e-mail confirmation from our printer, Lightning Source, that the first order of books had been shipped, I sent out an announcement e-mail to my contact list. Within three hours I have received eight PayPal orders at $28.45 each ($24.95 cover price plus $3.50 shipping. Over the next 48 hours another fifteen orders arrived by e-mail. All of these orders were from regular buyers who have purchased one or more of my earlier books.23 sales just by sending out a simple bulk e-mail to a list of established customers! Assembling an e-mail marketing list is easy. Everybody you do business with, everybody you correspond with, everybody who sends you all of those silly internet jokes on a regular basis. Send out an e-mail to all of them asking for their permission to include them in announcements of new publishing projects you are working on. Add those who respond favorably to your e-mail marketing list. Assure them that the list will be used in-house only and their e-mail addresses will not sold or rented to anyone else. Whenever someone purchases one of your products, add them to the list also. To avoid being accused of spamming, insert a simple reply message at the bottom of every e-mail to give contacts the option of being removed from your list. Work religiously to maintain and enlarge your e-mail marketing list with new contacts. Folks, develop that e-mail list and market to it! It will make you money!
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