Online Marketing

Important Tips to Make a Unique Logo Design for Your Business

»Posted by on Sep 30, 2019 in Online Marketing | 0 comments

Every business should own a unique logo that can connect with your prospect audience effectively. Actually, a logo is a great marketing tool that can greatly be beneficial in terms of transmitting your business message to your prospect clients, making it stand out from your competitors. Moreover, this tool could help you in contending with your competitors because of its distinct design. Keep on reading this article as we discuss important tips to make a unique logo design for your business: 

Distinct logo design 

You need to make sure that the logo of your company will shine the most over several logos that other businesses have within your niche. If you want to overcome your competitors, your logo should have a unique design, which others don’t have. However, keep in mind that it’s not only about preventing to imitate others. It is actually about making something out-of-the-box and different.  

Know your brand well 

Before you start deciding and making the logo for your brand, you need to know the brand you’ll be handling well. Check whether your brand focuses more on driving utility or more in inducing emotions. You should know if the brand is contemporary or quirky. Also, be aware of the aspirations and goals of your brand and what the prospective clients should anticipate from it. In general, you just have to understand the personality of your brand so that you can effectively reflect it to the design of your logo.  

Be mindful of the color hues 

Once you know the personality of your brand, you should incorporate it with the color hues you’ll be using for your logo. For instance, red induces boldness and energy; orange induces youthfulness and creativity, and yellow evokes inventiveness and optimism. Similarly, purple is known for trust and spirituality and blue is for trustworthiness. White must be utilized once you want to portray purity and use pink if you want to reflect a fun side. In small business logos, a thorough color scheme selection could assist to create a long-lasting viewers impact. 

Logomark or logotype 

You should carefully select whether you want to make a logo mark or logotype as a logo. If your brand is as unique as Google, then you should make a logotype for it. Moreover, you can include your company name to make the logo in particular designs. If the name of your company sounds ordinary or just like other names of different brands, then a logo mark would be the best option for you. With this option, you must make an icon or symbol that could characterize your brand and business. Some great examples of symbols as a logo is Apple’s “fruit with a bite,” and Nike’s swoosh. 

Make a simple logo 

Guarantee that your logo will be nice to look at and simple at the same time. You must refrain from utilizing more than two fonts and colors. Instead, you have to keep the shape and lines as simple as you can since complex designs could make your consumers confused, which could greatly impact your brand. If you want any assistance or tips when it comes to logo making, visit Tulsa Online Marketing to know more! 

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